As Southern Fried extends into the video game genre, my research is showing an industry that appears to be in flux. There are a number of major video game players that are feeling the pinch from high budgets. Quite interestingly in the past couple of months, people are spending more money on video games, and certain segments are increasing. What is it about big companies (even film studios) blowing budgets, only to realize that their audiences aren’t buying enough to cover the expense.